I am Jasbir Singh, a brand strategist and consultant based in New Delhi. For two decades I’ve helped organisations answer the one question that matters most — what do we stand for, and why should anyone care?
As Branding Head at E3 Group, I lead strategic initiatives that keep a brand honest: positioning, identity systems, verbal tone, and the thousand small decisions that compound into perception.
Before E3 I ran Studio 1 Agency, and along the way collected 285+ projects across identity, packaging, campaigns and digital — all tied to one idea: brands earn trust the way people do, through consistency and care.
My work sits at the intersection of strategy and craft. I like projects where the answer isn’t obvious, the stakes are real, and the team is willing to disagree politely.